We love the new book “Your Marketing Sucks” by Mark Stevens so much we want to give you a free copy. Really.
Just email info@intelligenceagency.com to arrange a time when an Decentralized Intelligence Agency representative can deliver the book and take ten minutes to discuss how its content might apply to your organization’s marketing, and this new hardcover is yours to keep.
Despite its crude title, “Your Marketing Sucks” preaches the same gospel we do:
• Marketing is nothing more than a strategy to build revenue.
• Don’t advertise for advertising’s sake.
• Every aspect of marketing must be measured against what results and revenue it delivers.
• Most designers and ad agencies prefer to make pretty ads and spend you budget than to partner with you to improve revenue and profit.
• All marketing should be based in a solid understanding of your customers and prospects via research.
• All marketing should be as targeted as possible.
The book is an absolute must-read for anyone in business. And we’re offering it free, to boot!
Are You Too Small for Market Research?
Okay, the short answer is “no.” But the longer explanation is that while most business owners and managers will concede there is a big difference between the way their organization sees itself and the way it is seen by customers, a surprising number of those same business leaders do nothing about it.
At Decentralized Intelligence Agency, we counsel clients that it really doesn’t matter whether they like their new logo or their personal experiences with direct mail. What matters is what their customers and prospects like and believe. So customer and prospect research is Step Two in everything we do (Step One is to Establish a Result).
So regardless of your organization’s size or industry, research is a vital tool to help you determine goals, marketing, pricing, to measure performance, and more. Tactically, it can be as simple as having thirty detailed, structured conversations with your customers. Or, it can be more a more formal process conducted by an outside firm (us!) utilizing face-to-face interviews, calls, mail, or the Internet.
Regardless, don’t get stuck believing you’re too small or research is too expensive or complicated. To borrow a phrase, “just do it.”
decentralized intelligence agency 